SHÓMKA Retailer Guidelines
At SHÓMKA, every piece tells a story of nature, craftsmanship, and poetic minimalism. As our retail partner, you play a key role in sharing this story with the world. These guidelines ensure that SHÓMKA is represented in a way that reflects our values and protects the integrity of our brand.
Eligibility
We work exclusively with curated brick-and-mortar or online stores that align with SHÓMKA’s values and aesthetics.
Reselling on third-party marketplaces (such as Amazon, Etsy, or eBay) is not allowed without written permission.
Brand Representation
We ask our retailers to present SHÓMKA in a way that reflects our core values — sustainability, nature and animals, childhood, handmade care, and poetic minimalism.
Use only official SHÓMKA photos, logos, and texts unless otherwise approved.
Avoid combining other brands or products in packaging containing SHÓMKA items.
Use zero plastic when packaging SHÓMKA products.
Obtain written approval before making public statements about SHÓMKA.
Pricing & Promotions
Our pricing structure is designed to maintain fairness and brand value.
Follow the retail prices (incl. VAT) provided by SHÓMKA.
Price reductions, such as “3-for-2” offers or deep markdowns, require prior approval.
Promotional campaigns involving SHÓMKA products must be pre-approved and in line with our brand aesthetics.
Price violations may result in suspension from our wholesale program.
Sales & Distribution
To maintain product authenticity and customer trust:
SHÓMKA products may only be sold by the original approved retailer.
Reselling to other shops, pooling orders, or redistribution is prohibited.
Sales are only permitted through the channels declared in your application unless approved in writing.
Confidentiality
Wholesale pricing, discount structures, production schedules, and internal communications must remain strictly confidential.