Biréli is named after our dog, a german shepherd who shared nearly ten years of life with our family. Long before the brand existed, he was already part of our story - growing alongside our children and shaping our everyday life. This piece was created to honor him.
The design includes a softly floppy ear, inspired by one of Biréli’s most distinctive features. This detail is intentionally understated, not decorative. It reflects individuality, warmth, and the subtle imperfections that create emotional connection. Many will recognize this instantly - anyone who has loved an animal with a defining, familiar trait.
An expression not to loss, but to life shared.
Ethically designed and tailored by hand in Klaipeda, Lithuania.
